Prof Susana YUEN Lai Mei
Dean,
Rita Tong Liu School of Business and Hospitality Management
Dean,
Rita Tong Liu School of Business and Hospitality Management
New Generation Future Leaders
Welcome to the Rita Tong Liu School of Business and Hospitality Management (SBHM) website!
SBHM works towards Saint Francis University education's goal of providing quality education that embraces lifelong learning, integral human development and equal opportunities to enable and empower students to turn into the Loving, the Learning and the Leading, developing their capabilities, to serve the community as future leaders.
The School strives to meet the needs of current and prospective students, enabling them to realise their potential and aspirations while meeting market demand and employer expectations. We help students equip themselves with up-to-date knowledge, hard skills and soft skills before entering the workforce and contributing to the economy and the wider community.
SBHM incorporates Artificial Intelligence (AI) and data driven skills into the curriculum where students use AI enabled tools for data visualisation, predictive insights, and business decision making and apply AI to market analysis, financial statement analysis, digital marketing, revenue management, etc.
BHM also stands for Brilliant, Honest and Modest, the kind of graduates the School aims to nurture. In addition to developing wide-ranging competencies, we instil in students the attitude and values necessary for pursuing not only successful careers but also a fulfilling life.
For graduates embarking on a career, the School offers support through our extensive network of experts and professionals, enterprisers and organisations. For those undertaking further studies, we continue to collaborate with different institutions in opening pathways for articulation.
The SBHM faculty is committed to fostering education and research excellence. While dedicated to the holistic development of students, faculty members publish in such areas as finance and accounting, tourism and hospitality, corporate governance, management and marketing. They lead publicly funded research and present their research findings at international conferences.
Whether you are a prospective student, a potential partner, a member or a friend of the School, we look forward to building the future together with you.
Join us at Rita Tong Liu School of Business and Hospitality Management!