Programme Learning Outcomes

Upon completion of the Programme, students should be able to:

• Integrate and apply a broad range of knowledge vital to the business environment with awareness of social impacts and digital application in business;
• Apply problem-solving and analytical skills to decision-making and management;
• Apply ethical reasoning and critical thinking in the performance of personal and professional responsibilities;
• Communicate effectively in formal and informal settings;
• Produce professional documents to a good standard;
• Demonstrate teamwork and self-management skills in their learning for further development as a lifelong learner; and
• Demonstrate broad perceptual and conceptual horizons and knowledge of life and a global perspective.

Learning outcomes of each stream

Accounting and Financial Analytics (AFA)

• Describe and explain conceptual and practical aspects of various mainstream accounting disciplines;
• Explain, analyse and apply rules and regulations issued by relevant authorities; and
• Demonstrate and apply ethical concepts in various mainstream accounting disciplines.

Corporate Management and Governance (CMG)

• Comprehend and apply accounting, taxation, finance, information systems and administrative knowledge in managing firms’ resources in achieving organizational goals;
• Demonstrate the knowledge and skills in planning, implementing and monitoring business strategies that are required for effective corporate management; and
• Analyse the legal and compliance aspects involved in company matters and demonstrate comprehensive knowledge of principles relating to good corporate governance and administration.

Marketing and Event Management (MEM)

• Analyse the internal and external environment in the global marketplace with data analytics skill to identify key issues in marketing or event management;
• Apply principles, theories and models of marketing to develop marketing mix strategies and implement integrated marketing strategies in global market; and
• Integrate event management theories to develop and implement strategies for various functions and conventions in the marketplace.

Corporate Social Responsibility and Business Ethics (minor stream)

• Recognise the social, economic, environmental and ethical issues in current business operations; and
• Apply knowledge in ethical decision-making and corporate social responsibility projects.

Marketing (minor stream)

• Demonstrate the ability to understand the sales and marketing operations; and
• Apply principles and theories of marketing to assist the implementation of integrated marketing strategies.