Programme Structure

Discipline: Business and Management

• Accounting for Management and Decision Making
• Digital Marketing
• Management Principles and Practices
• Strategic Management

Discipline: Entrepreneurial Management

• Principles of Entrepreneurship
• Accounting and Financial Management for Entrepreneurship
• Sustainable Business and Society
• Legal Aspects of Entrepreneurship
• Entrepreneurial Business Planning
• Information and Communication Technology (ICT) for Entrepreneurship

Discipline: Design-Business

• Design Business and Operations Management
• New Venture in Small Design Business
• Innovation and Strategy in Design Business
• Professional Practice in Creative Industry
• Project Management in Design Business

Capstone Project

• Entrepreneurship Project

Recommended Electives (any 2 courses)

Business

• Creativity in Marketing
• Brand Management
• MICE Management
• Supply Chain Management

Entrepreneurial Management

• Global Entrepreneurship
• Entrepreneurship in Action in China

General Education/Language core courses

• Business Communication
• Global Citizenship
• GE/Language elective

* Students are required to complete “Integrated Seminar and Community Involvement” before graduation.

Disclaimer: The School reserves the right to make any necessary changes.