Key Research Areas
- Marketing Technology (MarTech) and Digital Transformation
- Artificial Intelligence in Marketing and Analytics
- Web3, Blockchain, and the Digital Economy
- E‑commerce and Social Commerce
- Growth Hacking and Customer Retention Analytics
- Entrepreneurship and EdTech Innovation
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Core Areas of Expertise
Dr. Ip's expertise lies in marketing technology and digital innovation, with a strong focus on AI‑driven marketing analytics, Web3 applications, e‑commerce and social commerce strategies, and growth hacking. His work integrates academic research with real‑world industry practice to advance data‑driven decision‑making and digital entrepreneurship.
Recent Publications
2025
- From prediction to proactive retention: AI-enabled dynamic and individualised customer churn management". Applied Marketing Analytics
2024
- The rise of EdTech: Transforming education through entrepreneurial ventures
2023
- Revolutionising content recommendation: The impact of AI in marketing," Journal of AI, Robotics & Workplace Automation
Additional Publications and Contributions
- Columnist for HK01, Sing Tao Daily (星島日報), South China Morning Post and ChinaDaily
Awards & Patents
- ReThink Retail 2025, Top Retail Experts, by Microsoft
- 2025 Empower Role Model Lists by Involve x YouTube
- 2024 Australian Chamber of Commerce in Hong Kong Community Awards, Finalist
- 2023 Innovator 25 Asia-Pacific, PRovoke Media
- 2023 Thinkers360 Top 25 Thought Leader in Artificial Intelligence
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