Key Research Areas
- Tourist behavior and decision‑making
- Tourist experience and satisfaction
- Community‑based and sustainable tourism development
- Tourist well‑being and health‑related travel experiences
- Technology‑enhanced learning and digital tourism education
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Core Areas of Expertise
Dr Lai's research focuses on tourist behavior, experience design, community‑based tourism, tourism education and tourist well‑being. His interdisciplinary research connects theoretical inquiry with practical application, with a particular focus on how tourism can create meaningful experiences and contribute to community and individual well-being.
Recent Publications
2026
- Enhancing travel experiences for tourists with rheumatoid arthritis: Insights from the constraint-effects-mitigation model
2025
- Understanding multiphase tourist satisfaction
2024
- Student-led live broadcast tour: An elevated learning journey for tourism students
2023
- Understanding tourists' policing attitudes and travel intentions towards a destination during an ongoing social movement
- Assessing the Zoom learning experience of the elderly under the effects of COVID in Hong Kong: Application of the IPO model
Awards & Patents
2026
- Saint Francis Teaching Excellence Award
- Research project: Agricultural tourism for rural resilience: A sustainable livelihoods approach. (UGC/FDS11/B04/25).
2025
- Outstanding Paper Award: The Third Place – Global Hospitality and Tourism Research Summit.
- Research project: The path to well-being: Unravelling the healing potential of travel through a longitudinal study. (IDG230115).
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