Dr. LAI Tin Hang

Assistant Professor
Rita Tong Liu School of Business and Hospitality Management

Key Research Areas

  • Tourist behavior and decision‑making
  • Tourist experience and satisfaction
  • Community‑based and sustainable tourism development
  • Tourist well‑being and health‑related travel experiences
  • Technology‑enhanced learning and digital tourism education

 

 

 

 

Core Areas of Expertise

Dr Lai's research focuses on tourist behavior, experience design, community‑based tourism, tourism education and tourist well‑being. His interdisciplinary research connects theoretical inquiry with practical application, with a particular focus on how tourism can create meaningful experiences and contribute to community and individual well-being.

 

 Recent Publications

2026
  • Enhancing travel experiences for tourists with rheumatoid arthritis: Insights from the constraint-effects-mitigation model
2025
  • Understanding multiphase tourist satisfaction
2024
  • Student-led live broadcast tour: An elevated learning journey for tourism students
2023
  • Understanding tourists' policing attitudes and travel intentions towards a destination during an ongoing social movement
  • Assessing the Zoom learning experience of the elderly under the effects of COVID in Hong Kong: Application of the IPO model

 

 Awards & Patents

2026
  • Saint Francis Teaching Excellence Award
  • Research project: Agricultural tourism for rural resilience: A sustainable livelihoods approach. (UGC/FDS11/B04/25).
2025
  • Outstanding Paper Award: The Third Place – Global Hospitality and Tourism Research Summit.
  • Research project: The path to well-being: Unravelling the healing potential of travel through a longitudinal study. (IDG230115).