Dr. LAW Ka Ming Derry

Assistant Professor | Programme Leader
Rita Tong Liu School of Business and Hospitality Management
Key Research Areas
  • Fashion design, culture, and visual communication
  • Store atmosphere, visual aesthetics, and sensory design
  • Consumer psychology and human behavior in retail environments
  • Visual merchandising and fashion retailing
  • Design research applied to health, posture, and adolescent well-being

 

 

 

 
Core Areas of Expertise
Dr. Derry LAW Ka Ming specializes in fashion and design studies, with expertise spanning visual merchandising, store atmosphere, visual aesthetics, and consumer psychology. His work integrates cultural theory, human behavior, and design practice to examine how visual environments shape consumer experience and well-being.

 

 Recent Publications
2025
  • Integrating fashion styling into adolescent idiopathic scoliosis bracing treatment.
2024
  • Integrating Social Design into Design Pedagogy.
2023
  • Surface electromyography (sEMG) biofeedback posture training improves the physical and mental health of early adolescents with mild scoliosis: A qualitative study
2022
  • Adolescents' experience during brace treatment for scoliosis: A qualitative study.


Awards & Patents
Awards

  • ProQuest 25 Most-Accessed Dissertations and Theses (October 2017). "The influences of fashion change on the apparel-buying behaviour of young generation in Hong Kong".
  • Gold Medal at the 43rd International Exhibition of Inventions, Geneva, Switzerland (2015).
  • Diploma for the high scientific and technological level of the invention, Scientific Community of Romania (2015).
  • Most downloaded paper 1st runner-up (2012) in European Journal of Marketing: "How does visual merchandising affect consumer affective response? An intimate apparel experience".
  • Emerald Literati Club Highly Commended Award (2005) of "Fashion change and fashion consumption: the chaotic perspective", Journal of Fashion Marketing and Management, Vol.8, No.4, 362-374.

Patents
  • U.S. non-provisional patent no. 13/858,086; Filing date: Apr. 2013 for "Posture correction girdle and the method of correcting spinal deformity." 

  • U.S. non-provisional patent no. 9398972; Filing date: July 2016 for "Posture Correction Girdle and the Method of Correcting Skeletal Deformity."