The Public Affairs Office (PAO) manages the promotion and public relations activities of the institute including recruitment and engagement, branding and marketing, media and public relations, and other public affairs. The PAO plans and implements policies, guidelines, and processes for these activities, oversees resource allocation, and monitors the production and quality of promotional materials. The office also plans and organises events to recruit students locally and internationally, ensuring that all materials are accurate, up-to-date, and aligned with Saint Francis University's vision and values. The PAO plays a critical role in promoting the University and its programmes, attracting and retaining students, building brand awareness, and enhancing the institute's reputation.
The Recruitment and Engagement Team aim to connect propsective student, career master and higher school with the resources and opportunities available at the Saint Francis University. We believe that evey student has the potentail to succeed, and we work diligently to privce the necessary support throughout their academic journey.
The recruitment team actively engages in various activities such as school talks, visits, and education expos to generate admission applications.
The engagement team's primary goal is to cultivate meaningful relationships between the university and its diverse community, including students, faculty, alumni, and local and oversea partners. The engagement team strive to create a vibrant and inclusive environment that foaster collaboration, communication, and engagement across all stakeholder to spark various collaboration opportunity to support student recruitment and branding.
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The Branding and Marketing Team is responsible for creating innovative branding and marketing campaigns, as well as producing professional-level graphic and video content. They have successfully launched campaigns such as "Meet the Next U" and the "English Learning Academy" YouTube channel. The team focuses on expanding the University's social media presence and advertising efforts. They also offer assistance with promotion and design, and are the gatekeepers of the institution's brand image.
The Media and Public Relations Team manages the press and media, and creates content for various publications such as the Newsletter, social media platforms, and the official website. They actively seek publicity opportunities and facilitate interviews and coverage for initiatives such as anti-pandemic efforts, research releases, stakeholder collaborations, and donation ceremonies.