The Public Affairs Office (PAO) manages the promotion and public relations activities of the University including recruitment and engagement, branding and marketing, media and public relations, and other public affairs. The PAO plans and implements policies, guidelines, and processes for these activities, oversees resource allocation, and monitors the production and quality of promotional materials. The office also plans and organises events to recruit students locally and internationally, ensuring that all materials are accurate, up-to-date, and aligned with Saint Francis University's vision and values. The PAO plays a critical role in promoting the University and its programmes, attracting and retaining students, building brand awareness, and enhancing the University's reputation.
The Recruitment and Engagement Team is dedicated to connecting prospective students, career advisors, and high school principals and teachers to promote Saint Francis University. The team actively participates in various recruitment and engagement initiatives, including school talks, campus visits, taster programmes, stakeholder gatherings, and education expos, to support the University's strategic goal of building a diverse and multicultural learning community.
The team also conducts regular events and activities to engage and maintain close relationships with local high school principals and teachers. To expand the University's footprint, the team organises school visits, seminars, and roadshows in the Mainland, promoting the University's brand and its unique culture to foster recruitment.
We believe in the talents and potential of every student, and it is our mission to provide them with the necessary support throughout their academic journeys.
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The Branding and Marketing Team is responsible for developing innovative branding and marketing campaigns, as well as producing quality graphic and video content that resonates with the University's core mission. The team strives to enhance the University's social media presence and advertising efforts, providing professional support for academic units. It also serves as the brand custodian for the University and its constituent schools.
The Media and Public Relations Team acts as a vital link between the University and society, creating content for different platforms, including the official website, annual reports, newsletters as well as the social media. To keep the community abreast of the University's latest developments, the team plays a proactive role in engaging the media, developing compelling content and facilitating media interviews and coverage for SFU's major initiatives covering excellence in teaching and learning, research achievements, dynamic campus life, and our contributions to the professionsl sectors and the wider community.