Dr Ken IP Man Hon
| IP Man Hon Ken |
| Assistant Professor |
| Room A511 |
| 3702 4490 |
| mh2ip@sfu.edu.hk |
| Rita Tong Liu School of Business and Hospitality Management |
Biography
The author of "Life Hacks" and "Growth Hacks", I’m an award-winning brand strategist, columnist and expert commentator in Web3, Tech, Real Estate, Branding and e-Commerce. I have held a variety of senior positions for leading multinationals and conglomerates, ranging from corporate consulting to public affairs advisory. Currently, I’m serving as the Chairman of the Asia MarTech Society and is sitting on the Advisory Boards of several professional organisations, including two universities. In addition, I’m a strategic advisor for a Web3-focused VC firm with a USD 75 million asset portfolio.
Research Interests
- MarTech
- Web3
- e-Commerce
- Social Commerce
- Digital Marketing
- AI
- Growth Hacking
- Entrepreneurship
Selected Journal Publications
- Columnist for Hong Kong Economic Journal (信報), Sing Tao Daily (星島日報), South China Morning Post and ChinaDaily
- Ip, K, (2023). "Revolutionising content recommendation: The impact of AI in marketing," Journal of AI, Robotics & Workplace Automation, Henry Stewart Publications, vol. 2(4), pages 382-389. (https://doi.org/10.69554/AMHI2323)
- Ip, Ken (2024). The rise of EdTech: Transforming education through entrepreneurial ventures. In the Advances in Online Education: A Peer-Reviewed Journal, vol. 3(2). (https://doi.org/10.69554/NSVD4541)
- Ip, K (2025). "From prediction to proactive retention: AI-enabled dynamic and individualised customer churn management". Applied Marketing Analytics: The Peer-Reviewed Journal, 2025, vol. 11, issue 2, 143-151 https://doi.org/10.69554/XFDI6643