课程学习成果

Upon completion of the Programme, students should be able to:

• To integrate and apply a broad range of knowledge vital to design and entrepreneurial management to launch, manage and grow a design business
• To apply principles, theories and models of entrepreneurial management to develop and implement financial, marketing and management strategies in a design business context
• To apply information and communication technology, critical thinking and analytical skills to decision-making and management in a design business context
• To apply ethical reasoning in the performance of personal and professional responsibilities through an innovative business with social impacts
• To develop a sound and feasible business plan to launch new venture for entrepreneurial start-ups and/or corporate projects